All of the Nike 2014 World Cup Commercials in one blog post

Loving these ads from Nike ahead of the 2014 FIFA World Cup. Produced by Wieden + Kennedy and already racking up millions of hits on YouTube they beautifully capture the epic nature of the tournament.

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BMWi’s ‘Become Electric’ virtual test drive app

BMWi (yes the i is for innovation) together with agency WCRS have recently released a mobile app for Android and Apple devices that allows the user to experience a ‘virtual test drive’. Continue reading

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Dollar Shave Club: Why I wore a tie to work

I wore a tie to work on Friday and nearly every second person made a comment. It’s obviously one of those things. Anyhow, the reason I wore a tie is because the previous night, whilst tucked into bed, face glued to my iPad, I watched a guy wearing a tie talk about chearp razors – yes – the Dollar Shave Club video.

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SBS Tour de France 2011 Commercial

This is one of my favourite ads of 2011. Beautifully shot, the commercial for SBS TV’s broadcast of the 2011 Tour de France is a great example of how a short TV spot can completely captivate and engage an audience. The dreamlike shots of a burning bike intercut with memories of learning to ride make quite an impact.

For more information about the spot check out The Inspiration Room.

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