Tag Archives: video

S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove

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The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses Vegemite, the impact of video on the digital landscape and the potential for video, media and big data to be ‘orchestrated’.

Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer’s path to purchase journey.

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BMWi’s ‘Become Electric’ virtual test drive app

BMWi (yes the i is for innovation) together with agency WCRS have recently released a mobile app for Android and Apple devices that allows the user to experience a ‘virtual test drive’. Continue reading

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Dollar Shave Club: Why I wore a tie to work

I wore a tie to work on Friday and nearly every second person made a comment. It’s obviously one of those things. Anyhow, the reason I wore a tie is because the previous night, whilst tucked into bed, face glued to my iPad, I watched a guy wearing a tie talk about chearp razors – yes – the Dollar Shave Club video.

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AFL live stream falls over in Round 1

The 2013 AFL season kicked off last night. Essendon upset Adelaide at home and the AFL upset online fans around the world. Their international AFL TV service couldn’t handle the pressure and their Australian video stream for mobile and tablet users also buckled with services not restored until half time. Continue reading

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