Tag Archives: UX

An introduction to Digital (Ad School 2013) Preso

This week I was lucky enough to be a guest lecturer at the Ad School Foundations course. I gave an overview of Digital production including what it is, how it is done, how to make stuff that matters and highlighted a few trends on the horizon.

If you like it feel free to share with your colleagues.

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User Testing wins again

Thumbs down

I’ve always been a massive fan of user testing. That is, the process of testing something with an actual user, learning from it and then updating it based on the insights. Unfortunately, it always seems to get bumped due to time or budget. Recently I was lucky enough to organise some user testing for one of my projects. Although our wireframes were in Axure we wanted to also test a proposed design look and feel so we built a semi-functional HTML prototype of the proposed ‘optimisations’ to test against. Continue reading

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AFL, Telstra and Apple let users down with bug ridden iPad app

In an effort to make AFL content available to iOS users the league has teamed up with Telstra and hurriedly released updated AFL iPhone and iPad apps for the 2012 season. The iPad version is one of the most bug ridden apps I’ve ever used. The issues are mainly centered around video playback errors and broken design display.




I’m surprised Apple approved such a shabby release. It’s a blessing and a curse that Apple approves all of the App Store apps but one of the benefits is that there is an expected level of quality that comes with an Apple App. The recent AFL iPad release highlights how the league has prioritised speed to market over quality and decent user experience.

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Adtech Sydney: Mobile Destination Seminar takeaways


Went to Adtech Sydney this afternoon. Nothing much to report. Almost went to Sexpo by mistake. Might have been more fun. Anyhow, went to a session called: A Mobile Destination: Vital For The Success Of Your Mobile Campaign.

High level takeaways include:

  • Users require mobile pages to load within 5 seconds. The drop off rate after this time is staggering so make sure you have a speedy page load.
  • Navigation should be super easy and thumb friendly.
  • Always allow access to the full site
  • The rule of 3 – always keep task completion down to three steps.

That was pretty much it. Kelly Slessor told a nice story about how she tried to buy her hubby a father’s day gift but a poorly optimised Bunnings mobile website resulted in her discovering that Officeworks sell screwdrivers. I’ve simplified it but her storytelling was top notch clearly highlighting key pain points for users and the importance for mobile sites to have great UX.

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