Tag Archives: Twitter

S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • His digital breakfast,
  • Dog fooding,
  • How digital has transformed sports storytelling,
  • The story of Shaq joining Twitter,
  • The current social networks battle for the sports fan,
  • New social network Ello,
  • The impact of mobile and video for sports,
  • TV and social platforms,
  • The ROI of social media marketing for sporting clubs,
  • How Apple Pay and NFC might change the sporting landscape,
  • The advice of following your interest (over your passion)

Continue reading

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Cricket Australia 2013 App Review

Cricket Australia released a re-designed app for this year’s cricket season. Created by Outware Mobile (Australia’s fastest growing technology company according to their twitter account) and sponsored by Kentucky Fried Chicken – the freemium app has detailed scores, video highlights, radio streams and Cricket Australia vetted news. Continue reading

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AFL live stream falls over in Round 1

The 2013 AFL season kicked off last night. Essendon upset Adelaide at home and the AFL upset online fans around the world. Their international AFL TV service couldn’t handle the pressure and their Australian video stream for mobile and tablet users also buckled with services not restored until half time. Continue reading

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KFC Big Bash hits a six with Social Media

Sydney Sixers

I went to my first Twenty 20 match last night. It was loud, fast and fun. The tournament is currently leveraging social media to drive fan engagement and awareness.

All the teams have twitter accounts and use them for match updates and promotion. Clever hashtags like #smashemsixers are used for twitter conversations which I’m sure other sports will look to adopt in 2012. Selected tweets from fans scroll across the big screen at the ground. The Sydney Sixers should look at including user handles as this would increase the ‘reward‘ for fans supporting their team.

Facebook pages have become great places for fans to show their support for their teams and players. Users from the West Indies, Pakistan, Sri Lanka and India are using social media to support their fellow countrymen as they play in the Australian tournament. For many, social media and the internet is the only way they can connect to the game.

renegades facebook support

All the teams have template based and multiplatform friendly websites. Fox Sports holds onto highlights for a little too long (for example highlights from last nights game are only available on the flash riden foxsports.com.au and not on the team websites or YouTube).

It’s the social media presence that I’m most impressed with. The Big Bash is a new competition trying to succeed in a sport saturated market. The organisers have understood the power of social media and are harnessing it to both market the game and empower fans.

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