Tag Archives: the internet of things

Digital agencies – a place for product and service innovation

This year’s Society of Digital Agencies (SODA) report into the digital media industry concluded that 1 in 5 clients will, in the long term, look to their lead digital agency for product/service innovation. To clarify, we’re not talking about innovations or campaigns in marketing but innovations in product and service development – the very things they’re trying to sell.

Here are four reasons why this insight will change the remit of digital agencies. Continue reading

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