Tag Archives: Strategy

S01E01 – Hugh Munro, Strategy Director at Tongue

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Hugh Munro is a self confessed planner geek and has worked at The Campaign Palace, McCann and is currently the Strategy Director at Tongue. He loves all things sport and in this podcast he talks about the impressive progress of digital sports broadcasting, the exciting trend towards mobile devices making life easier and his advice for people wanting to get into planning. Continue reading

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Using the 60-30-10 Rule for Email Direct Marketing (EDM) Campaigns

Nike Foamposite Lite Kryotonate

Went to an EDM Campaign strategy presentation today. One of the key takeaways (apart from focusing on dynamic subject lines, clear calls to action and obvious branding) was to apply the 60-30-10 rule. That is, focus 60% of your effort on acquiring the right data, 30% on the message and 10% on the creative design. The most compelling message is only compelling to the right person. No point flogging Nike Foamposite Lite Kryotonates to a pensioner. Even if they were released in 2009.

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