Tag Archives: Special Broadcasting Service

SBS Tour de France 2011 Commercial

This is one of my favourite ads of 2011. Beautifully shot, the commercial for SBS TV’s broadcast of the 2011 Tour de France is a great example of how a short TV spot can completely captivate and engage an audience. The dreamlike shots of a burning bike intercut with memories of learning to ride make quite an impact.

For more information about the spot check out The Inspiration Room.

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