Tag Archives: smartphone

The importance of switching off

sunset-cycle

This weekend I’m going to turn off my MacBook Pro, my iPhone and my iPad. I won’t tweet or check Facebook. I won’t watch any YouTube videos or check my email. I won’t read the news on my iPad or write a blog post.

I’m doing this for three reasons.

1. I watched a TED talk by Sherry Turkle and it scared the shit out of me.

Turkle is a general genius and author of Alone Together: Why We Expect More From Technology and Less From Each Other. Her TED preso is about people’s fear of being alone and their reliance on gadgets to feel connected. She has some great insights that made me question the role of technology in society.

2. I’ve developed an unpleasant feeling of self-consciousness.

I’ve recently become a dad. Over the last few months I’ve started to get an uneasy feeling anytime I notice my son watching me use my iPhone or iPad. I don’t want him to see me addicted to my second screen 24/7. Is he going to be like Bridger (the YouTube baby that can intuitively use an iPad)? How are children going to navigate and understand the differences between online and offline relationships? Like walking, talking and eating they will probably experiment and make mistakes. Hopefully, in time, they will understand the nuances, pitfalls and benefits of both realms.

3. I’m addicted to my iDevices

A recent Nielsen study concluded that the average person looks at their phone 150 times per day. I’d say I’d be up around 200 daily views which is just depressing. As my wife reminds me, on my deathbed will my one regret be ‘I didn’t spend enough time on Twitter’? Unlikely.

So the big digital detox is set. I’ll report any adverse side effects but like people who quit drinking for a month I’m pretty sure the experience will make me feel great.

Related articles

Tagged , , , , , , , ,

Mobile multitasking and the future of TV

Guy with mobile in bed

Mashable recently reported on the increase of people multitasking with their mobile devices. My iPhone addiction combined with my Gen Y short attention span has resulted in me constantly multitasking. Weather, news, social feeds and email are all updated and checked several times throughout the day.

In a recent Yahoo and Razorfish poll of 2,000 Yanks, 94% engaged in some form of mobile communication while watching TV. Reality, News, Comedy and Sport are the most attractive to multitaskers with ad time becoming their mobile prime time. Mobile traffic also spikes during breaks in sporting events; Yahoo Sports saw a 305% increase during the last Super Bowl halftime show.

Bottom line: TV Advertising is stuffed.

Result: TV channels (not content) will die.

Musings: Here are some of my crystal ball predictions on how things might change:

Behaviour:

  • Multitasking whilst watching the box is more strenuous so people will watch less TV and go to bed earlier.
  • The mobile will become the new remote control. Viewers will turn to their mobile instead of changing the channel.
  • People won’t enjoy watching TV channels as much as they aren’t as engaged.
TV Production
  • TV networks will be forced to interact with viewers. Hashtags are just the beginning – there will be more polls, more ‘let the audience decide’. Choose your own adventure won’t just be the books you read in the primary school library, it will be its own TV subgenre.
  • TV channels will focus more on live entertainment – more live sport, variety shows and live dramas (essentially – theatre) – everything will need to be live to give TV a unique selling point.
  • Content will become shorter. That means The 7.30 report will end at 7.45 and True Blood will go for 27.5 minutes.
  • Sports broadcasting will be supported by mobile experiences where viewers can view game related content and information. Watch the entire game from seat FF 66 in the Great Northern Stand on your iPad.

TV Advertising

  • TV Ads will need to try harder to get our attention.
  • To engage TV Ads will need to incentivise and engage viewing. Live competitions, more yelling of the words FREE, BOGOF, SEX and SALE (not in that order), Google + hangout broadcasts….hmmm.. TV advertising will struggle.
  • More branded content. Red Bull won’t just sponsor teenagers with mullets who ride motorbikes.
  • Mobile User Experience (MUX) will be the next boom for smart digital gurus.
What do you think? Do you find yourself on your phone during intense and complex dramas like Damages and Dexter? Does the mobile detract or enhance TV viewing? Are any of these predictions going to come true?
Tagged , , , , , , , , , , , , , , , ,