It looks like, come Monday, Kevin Rudd will be out of a job. Whilst he will likely move into a UN post after quitting Australian politics let us ponder what he might achieve as a creative director of an agency.
Ever since he resigned from his position of Foreign Minister, ‘insider‘ stories have emerged of how bad a leader Kevin Rudd was. Adland KRudd would run a tyrannical ship. He would have the final say on every piece of work that went out the door – from the smallest localised print ad in the local street magazine read by 4 grandmothers to halftime Superbowl spots watched by billions. He would force staff to stay back even if they were not really needed. He would stand by his staunch beliefs and rarely seek council. He would employ a lot of prodigious young creatives and not value the opinions of more experienced ‘greybeards’. Rudd would sometimes treat staff with rudeness and contempt. In summary, he probably wouldn’t be a very good CD to work for.
Rudd would, however, be great in a pitch. A seasoned campaigner, he would be able to sell an idea to the punters. Following through on the idea and delivering would be the hard part. Despite a talented support team of creatives, strategists and producers, the end result wouldn’t be the award winning work originally sold in.
Despite a tough economy Rudd would be able to guide his agency through a GFC by encouraging close ties to Asian markets and investing in staff training and a decent health package. Nevertheless, a lack of support from inside the business and a failure to deliver would have him on the agency nose.
The axe would be out and unlike politics where you can just migrate to the backbench, Rudd would be out the door, trolling Mumbrella and Adnews hungry to pull down his old agency.