BMWi (yes the i is for innovation) together with agency WCRS have recently released a mobile app for Android and Apple devices that allows the user to experience a ‘virtual test drive’. Continue reading
One of my favourite apps is Strava which tracks your cycling and allows you to compare your times with other cyclists. The worst thing about the app (and most fitness apps) is that it requires the user to open the app, hit the start button and then hit stop once you’ve finished. The steps are annoying (especially when you’re wearing gloves). Sometimes I forget to hit stop and end up clocking a 4.6km/10 hour ride. Not ideal.
A new iPhone app called Moves solves this problem.