Tag Archives: iPad

AFL, Telstra and Apple let users down with bug ridden iPad app

In an effort to make AFL content available to iOS users the league has teamed up with Telstra and hurriedly released updated AFL iPhone and iPad apps for the 2012 season. The iPad version is one of the most bug ridden apps I’ve ever used. The issues are mainly centered around video playback errors and broken design display.

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I’m surprised Apple approved such a shabby release. It’s a blessing and a curse that Apple approves all of the App Store apps but one of the benefits is that there is an expected level of quality that comes with an Apple App. The recent AFL iPad release highlights how the league has prioritised speed to market over quality and decent user experience.

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Observations on the We are Bonds Birthday Project

birthday project screen grab

Two brands went into self destruct mode this weekend. The first was the Australian Labor Party and the second was Bonds. The Birthday Project went viral pretty quickly throughout the ad industry and then got some priceless publicity on TV. Mumbrella said it was campaign of the year and the Bonds PR machine was working over drive. The campaign was then derailed by a bunch of technical glitches and poor UX. Brand advocates/people wanting free stuff quickly became brand skeptics/rejectors. Here are some observations

1. Above the line agencies aren’t always best placed to do big digital executions.

2. When your campaign has a four minute call to action on Australia’s most popular tabloid show – Today Tonight – expect your servers will get slammed. Load balancing should be a budget line.

3. If your campaign has a strong social element – don’t build your site entirely in Flash. A whole bunch of people access their social networks whilst on the go and a whole bunch of people have iPhones and iPads.

4. Include moderation caveats for photos before submission and not three days after via an ambiguous email.

Moderation email for We Are Bonds Birthday Project

5. People want free stuff and Bonds giving away t-shirts to their users is a great way to incentivise brand engagement.

6. Mumbrella is fast to congratulate but also slam down new campaigns (articles below).

7. Despite a clever idea, the poor execution will leave many disheartened and with a reason NOT to buy Bonds which is a real shame as ideas like these should be successful. Bonds is the type of lovable Australian brand that doesn’t need to take risks but through complete negligence it has let its fans, consumers and users down.

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The mobile zeitgeist and Mission Impossible: Ghost Protocol

tom cruise with mobile

This latest Hollywood Christmas blockbuster, Mission Impossible: Ghost Protocol, is a fantastic example of how mobile is well and truly part of today’s zeitgeist. The film features several mobile screens in both its mise-en-scene and plot. IMF look to have a preference for Apple products with MacBooks, iPhones and iPads featuring regularly.

In one scene an elaborate contraption formed largely around an iPad projects a fake wall that’s used to break into the Kremlin. In arguably the most gripping scene, Tom Cruise chases a bad guy through a Dubai sandstorm using his mobile (I think a Galaxy Nexus) to locate his roving nemesis.

You always expect a film like Mission Impossible to have high tech gadgets. Q has been helping out 007 since 1962. But it’s the dominance in Ghost Protocol that represents something special.

Films often project and amplify current trends and it’s clear that Hollywood sees the mobile channel as one that symbolises technology, cool and…espionage.

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Financial TImes launches new HTML5 mobile site

Financial Times mobile site

One of the world’s leading business news organisations, The Financial Times, has just launched a HTML5 iPhone and iPad optimised mobile site.

Although it crashed on initial load the interface and UX are impressive. You can even increase your devices ‘app’ capacity to 50mb to allow for offline reading.

It’s interesting that the FT are still calling it an app even though it’s basically just an iDevice optimised site.

Annoyingly you need to subscribe for a year to read anything more than headlines. That’s $370 a year. Petty cash for those financial types that spend this kind of money on piccolos. Unlike the FT website, there is no free registration that allows you to view 10 articles every month.

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