Tag Archives: iPad

S01E10 – Tim Burrowes, Content Director at Mumbrella

Episode 10 includes an interview with Tim Burrowes, Content Director at Mumbrella. We talk about Mumbrella’s experience of segment based email marketing with Campaign Monitor, the value of dashboards for ongoing analytics and the pros and cons of retargeting. Tim discusses Mumbrella’s recent growth and plans for the future in other verticals and the learnings from launching an iPad version of Mumbrella. We wrap up with some musings around finding your niche and the importance of just doing it.

The episode also includes a clip from my favourite Serial parody – Triple J’s Cerial and a sneak peak clip from episode 11! Continue reading

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BMWi’s ‘Become Electric’ virtual test drive app

BMWi (yes the i is for innovation) together with agency WCRS have recently released a mobile app for Android and Apple devices that allows the user to experience a ‘virtual test drive’. Continue reading

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Why I won’t be subscribing to the SMH tablet app


Because I’m not a chump.

From July 2, the Fairfax websites – the smh.com.au and theage.com.au – will provide free access to the first 30 articles users view each month. After that users will need to subscribe or delete their cookies.

The tablet apps of both ‘newspapers’ will adopt a freemium model leaving some sections free while others will require you to subscribe at $22 a month. Continue reading

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The importance of switching off


This weekend I’m going to turn off my MacBook Pro, my iPhone and my iPad. I won’t tweet or check Facebook. I won’t watch any YouTube videos or check my email. I won’t read the news on my iPad or write a blog post.

I’m doing this for three reasons.

1. I watched a TED talk by Sherry Turkle and it scared the shit out of me.

Turkle is a general genius and author of Alone Together: Why We Expect More From Technology and Less From Each Other. Her TED preso is about people’s fear of being alone and their reliance on gadgets to feel connected. She has some great insights that made me question the role of technology in society.

2. I’ve developed an unpleasant feeling of self-consciousness.

I’ve recently become a dad. Over the last few months I’ve started to get an uneasy feeling anytime I notice my son watching me use my iPhone or iPad. I don’t want him to see me addicted to my second screen 24/7. Is he going to be like Bridger (the YouTube baby that can intuitively use an iPad)? How are children going to navigate and understand the differences between online and offline relationships? Like walking, talking and eating they will probably experiment and make mistakes. Hopefully, in time, they will understand the nuances, pitfalls and benefits of both realms.

3. I’m addicted to my iDevices

A recent Nielsen study concluded that the average person looks at their phone 150 times per day. I’d say I’d be up around 200 daily views which is just depressing. As my wife reminds me, on my deathbed will my one regret be ‘I didn’t spend enough time on Twitter’? Unlikely.

So the big digital detox is set. I’ll report any adverse side effects but like people who quit drinking for a month I’m pretty sure the experience will make me feel great.

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