Tag Archives: Facebook

S01E02 – Mike Barry, Creative Director at The White Agency

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Mike Barry is the Creative Director of The White Agency. He has worked with brands such as Lion, Lexus and Commbank to name a few and was named in the AdNews Top 40 under 40 in 2012. In this interview he talks about the recent ‘podcast explosion’, the exciting times ahead for stories via digital and the importance of trusting your gut in the creative process. Continue reading

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Blogging Essentials Presentation

WorkshopI’ve recently collaborated with Emma Salkild to run a workshop for Leichhardt Council about blogging.

Here is the Blogging Essentials Prezi deck  that covers everything you need to know to research, set-up and run a blog.

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Digital agencies – a place for product and service innovation

This year’s Society of Digital Agencies (SODA) report into the digital media industry concluded that 1 in 5 clients will, in the long term, look to their lead digital agency for product/service innovation. To clarify, we’re not talking about innovations or campaigns in marketing but innovations in product and service development – the very things they’re trying to sell.

Here are four reasons why this insight will change the remit of digital agencies. Continue reading

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An introduction to Digital (Ad School 2013) Preso

This week I was lucky enough to be a guest lecturer at the Ad School Foundations course. I gave an overview of Digital production including what it is, how it is done, how to make stuff that matters and highlighted a few trends on the horizon.

If you like it feel free to share with your colleagues.

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