Tag Archives: EDM

An introduction to Digital (Ad School 2013) Preso

This week I was lucky enough to be a guest lecturer at the Ad School Foundations course. I gave an overview of Digital production including what it is, how it is done, how to make stuff that matters and highlighted a few trends on the horizon.

If you like it feel free to share with your colleagues.

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Using the 60-30-10 Rule for Email Direct Marketing (EDM) Campaigns

Nike Foamposite Lite Kryotonate

Went to an EDM Campaign strategy presentation today. One of the key takeaways (apart from focusing on dynamic subject lines, clear calls to action and obvious branding) was to apply the 60-30-10 rule. That is, focus 60% of your effort on acquiring the right data, 30% on the message and 10% on the creative design. The most compelling message is only compelling to the right person. No point flogging Nike Foamposite Lite Kryotonates to a pensioner. Even if they were released in 2009.

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