Category Archives: Uncategorized

What type of Creative Director would Kevin Rudd be?


It looks like, come Monday, Kevin Rudd will be out of a job. Whilst he will likely move into a UN post after quitting Australian politics let us ponder what he might achieve as a creative director of an agency.

Ever since he resigned from his position of Foreign Minister, ‘insider‘ stories have emerged of how bad a leader Kevin Rudd was. Adland KRudd would run a tyrannical ship. He would have the final say on every piece of work that went out the door – from the smallest localised print ad in the local street magazine read by 4 grandmothers to halftime Superbowl spots watched by billions. He would force staff to stay back even if they were not really needed. He would stand by his staunch beliefs and rarely seek council. He would employ a lot of prodigious young creatives and not value the opinions of more experienced ‘greybeards’. Rudd would sometimes treat staff with rudeness and contempt. In summary, he probably wouldn’t be a very good CD to work for.

Rudd would, however, be great in a pitch. A seasoned campaigner, he would be able to sell an idea to the punters. Following through on the idea and delivering would be the hard part. Despite a talented support team of creatives, strategists and producers, the end result wouldn’t be the award winning work originally sold in.

Despite a tough economy Rudd would be able to guide his agency through a GFC by encouraging close ties to Asian markets and investing in staff training and a decent health package. Nevertheless, a lack of support from inside the business and a failure to deliver would have him on the agency nose.

The axe would be out and unlike politics where you can just migrate to the backbench, Rudd would be out the door, trolling Mumbrella and Adnews hungry to pull down his old agency.

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Why The Slap Producers have got it wrong

The producers of the Australian TV drama, The Slap, have taken on a Netherlands torrent site and won. The site was used by about 40,000 citizens of Australia and New Zealand to “share content that was not commercially available for viewing in other countries”. Now, Australians overseas will need to either wait for the DVD to come out in their respective country or find another torrent site to go to.

The ABC geo-blocks iView content so that overseas audiences can’t view. The rationale is that if audiences can download content online, for free, then they won’t bother buying the DVD. The only problem is that TV viewers around the world are fragmenting into the downloaders and the DVD buyers. People who download, don’t buy DVDs and people who buy DVDs, don’t download.

Australian producers need to adjust their business model accordingly. Why isn’t The Slap available on iTunes or an online ABC Shop? Not months after the buzz has subsided but the night after the Australian broadcast. Would producers not make more money via online channels than with DVD sales? TV is evolving and the beauty of iTunes is that you can realease episodes one by one and not have to wait for the season to finish before distributing it on DVD.

What lessons can be learned from the music industry’s struggle with piracy? Is it really illegal to download a show via a torrent in the UK if the show is available, for free, to watch anytime, on iView in Australia?
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How to work with recruiters

Careers - Road Sign
I returned to Australia after a two year stint in London almost a year ago. One of my first to-dos was to get a job. Part of the rationale behind coming home was talk of an ‘Australian digital boom’. So I thought it would be a good idea to contact as many recruiters as possible. Here are five tips on working with them.

Get recruiters to work for you

At the end of the day recruiters just want to fill their client’s available position. They get a commission for making placements. They don’t get paid for suggesting how you can improve your CV or career progression. Recruiters are in the box seat to provide this type of useful advice but you often have to push them a little.

Don’t be fooled

Be careful not to get sucked in when talking to recruiters about potential job opportunities. It’s in their interest for you to love their client and the job on offer. They will ‘talk up’ (much like a car salesman or real estate agent) any job they think they can place you in. Do your research. Work out if the job really is a suitable and worthwhile opportunity.

Use LinkedIn

As soon as you have found out the company that the recruiter is representing do a search in LinkedIn to see if you are ‘connected’ to anyone who has worked or currently works there. Ideally, you want some first hand insight on what it’s like to work there before you interview.

Be straight up

Don’t try and a be too tricky with recruiters. They have more experience than you in placements and negotating salary packages. Be direct with the type of role and salary you are chasing. Only go through one recruiter for each role – there is a first come, first served unwritten rule obeyed by the recruitment industry. They get really annoyed if they are guzzumped and some even try and get the client to pay the commission if they feel they had dibs on a successful candidate.

Get a second opinion

I met with a recruiter once who basically said I had no chance of getting a job at a big agency. He might have been having a bad day but he really laid into me. He doubted the quality of my work experience and the salary I was after. Needless to say, he was wrong. A year later he sent me an apologetic email and asked if I was interested in new opportunities. I didn’t reply.

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Can I get a job number for this?

Bad Boys

I’ll be writing a blog about digital media production. This shit just got real.

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