Category Archives: Strategy

S02E01 – Fomo & Device Addiction

Alex Watts and fairy floss

Episode 1 of Season 2 has landed. I take a fresh format and interview a bunch of people about FOMO. What is FOMO? Well you’ll have to listen to find out. I had the pleasure of chatting with Jason Chatfield over Skype, Alex Watts (we only got kicked out of a meeting room once – and they totally bluffed that they had it booked) and Roden Vuong in the world’s noisest restaurant. So check it out, it is, as Alex Watts says, a treat. Continue reading

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S01E10 – Tim Burrowes, Content Director at Mumbrella

Episode 10 includes an interview with Tim Burrowes, Content Director at Mumbrella. We talk about Mumbrella’s experience of segment based email marketing with Campaign Monitor, the value of dashboards for ongoing analytics and the pros and cons of retargeting. Tim discusses Mumbrella’s recent growth and plans for the future in other verticals and the learnings from launching an iPad version of Mumbrella. We wrap up with some musings around finding your niche and the importance of just doing it.

The episode also includes a clip from my favourite Serial parody – Triple J’s Cerial and a sneak peak clip from episode 11! Continue reading

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S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • His digital breakfast,
  • Dog fooding,
  • How digital has transformed sports storytelling,
  • The story of Shaq joining Twitter,
  • The current social networks battle for the sports fan,
  • New social network Ello,
  • The impact of mobile and video for sports,
  • TV and social platforms,
  • The ROI of social media marketing for sporting clubs,
  • How Apple Pay and NFC might change the sporting landscape,
  • The advice of following your interest (over your passion)

Continue reading

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S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove

brightcove logo

 

 

 

 

 

The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses Vegemite, the impact of video on the digital landscape and the potential for video, media and big data to be ‘orchestrated’.

Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer’s path to purchase journey.

Continue reading

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