Category Archives: Social

S01E08 – Marc Fennell, Broadcaster

Marc Fennell & Peter Scobie

Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss;

  • Live Journal – yeah remember that?
  • Why radio networks understand social networking better than TV networks
  • How podcasting has kept Radio National going
  • Why Google Glass is doomed
  • Why Apple will lead the wearable tech revolution
  • The secret to Apple Watch’s imminent success
  • Why Samsung struggles to launch products
  • The best advice Andrew Denton gave Marc
  • A synopsis of Marc’s new book – The Planet According To Film

Plus I talk about a slick new interactive commercial from Honda called The Other Side.

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S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • His digital breakfast,
  • Dog fooding,
  • How digital has transformed sports storytelling,
  • The story of Shaq joining Twitter,
  • The current social networks battle for the sports fan,
  • New social network Ello,
  • The impact of mobile and video for sports,
  • TV and social platforms,
  • The ROI of social media marketing for sporting clubs,
  • How Apple Pay and NFC might change the sporting landscape,
  • The advice of following your interest (over your passion)

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Dollar Shave Club: Why I wore a tie to work

I wore a tie to work on Friday and nearly every second person made a comment. It’s obviously one of those things. Anyhow, the reason I wore a tie is because the previous night, whilst tucked into bed, face glued to my iPad, I watched a guy wearing a tie talk about chearp razors – yes – the Dollar Shave Club video.

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Why sport needs crowdsourced coaching

So last week at Wimbledon Viktor Troicki was playing Novak Djokovic and someone yelled out to Viktor that he should serve to Novak’s backhand. He did exactly that and won the point. Coincidence? Perhaps, but the dude in the crowd obviously saw something that Victor didn’t.

Arguably, the punter doesn’t know as much as the coach but what about the collective knowledge of the crowd. I’m not just talking about the crowd at the venue but everyone watching the event via TV or online. There is a tremendous opportunity for a sporting team to engage its fans via crowdsourced coaching. Currently, some teams engage pre and post events via social media for fixture advertising and ‘best on ground’ polls but rarely do organisations engage their fans during the match. Continue reading

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