Category Archives: Digital Production

S01E08 – Marc Fennell, Broadcaster

Marc Fennell & Peter Scobie

Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss;

  • Live Journal – yeah remember that?
  • Why radio networks understand social networking better than TV networks
  • How podcasting has kept Radio National going
  • Why Google Glass is doomed
  • Why Apple will lead the wearable tech revolution
  • The secret to Apple Watch’s imminent success
  • Why Samsung struggles to launch products
  • The best advice Andrew Denton gave Marc
  • A synopsis of Marc’s new book – The Planet According To Film

Plus I talk about a slick new interactive commercial from Honda called The Other Side.

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S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • His digital breakfast,
  • Dog fooding,
  • How digital has transformed sports storytelling,
  • The story of Shaq joining Twitter,
  • The current social networks battle for the sports fan,
  • New social network Ello,
  • The impact of mobile and video for sports,
  • TV and social platforms,
  • The ROI of social media marketing for sporting clubs,
  • How Apple Pay and NFC might change the sporting landscape,
  • The advice of following your interest (over your passion)

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S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove

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The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses Vegemite, the impact of video on the digital landscape and the potential for video, media and big data to be ‘orchestrated’.

Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer’s path to purchase journey.

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S01E02 – Mike Barry, Creative Director at The White Agency

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Mike Barry is the Creative Director of The White Agency. He has worked with brands such as Lion, Lexus and Commbank to name a few and was named in the AdNews Top 40 under 40 in 2012. In this interview he talks about the recent ‘podcast explosion’, the exciting times ahead for stories via digital and the importance of trusting your gut in the creative process. Continue reading

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