Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;
- His digital breakfast,
- Dog fooding,
- How digital has transformed sports storytelling,
- The story of Shaq joining Twitter,
- The current social networks battle for the sports fan,
- New social network Ello,
- The impact of mobile and video for sports,
- TV and social platforms,
- The ROI of social media marketing for sporting clubs,
- How Apple Pay and NFC might change the sporting landscape,
- The advice of following your interest (over your passion)
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