The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses Vegemite, the impact of video on the digital landscape and the potential for video, media and big data to be ‘orchestrated’.
Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer’s path to purchase journey.
Show Links
Google’s report on the Customer Journey to Online Purchases
Robocop – IMDB
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