I wore a tie to work on Friday and nearly every second person made a comment. It’s obviously one of those things. Anyhow, the reason I wore a tie is because the previous night, whilst tucked into bed, face glued to my iPad, I watched a guy wearing a tie talk about chearp razors – yes – the Dollar Shave Club video.
Born in 2011, the Dollar Shave Club is a startup by Michael Dubin and Mark Levine. Dubin worked in marketing before launching the business (online subscription based razor store) and it shows. The video ‘Our Blades Are F**cking Great‘ has had over 10 million views on YouTube. I’m a little late to the party but enjoy the video and subscribe to Dollar Shave Club (launched in Aus earlier this year).
- What A Man Wants: Dollar Shave Club (thebrandover.com)
- Why YouTube Darling Dollar Shave Club Is Buying TV Ads (adage.com)
- The Dollar Shave Club (meyouandlou.com)