What I loved about the book ‘ReWork’

Cover of "Rework"

I recently smashed the New York Times best seller ‘ReWork‘ by Jason Fried and David Heinemeier Hansson (the guys who created BaseCamp and Ruby on Rails). I agree with about 90% of the book including the following points (direct quotes):

  • If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.
  • Don’t think you have to quit your day job…Hang onto it and start work on your project at night…It’s entirely your responsibility to make your dreams come true… You’re always too young or old or busy or broke or something else.
  • Great businesses have a point of view, not just a product or service. You have to believe in something.
  • A strong stand is how you attract superfans…They point to you and defend you. And they spread the word further, wider and more passionately than any advertising could.
  • Having an enemy gives you a great story to tell customers…People get stoked by conflict. They take sides. 
  • Constantly look for things to remove, simplify, and streamline. Be a curator. Stick to what’s truly essential. 
  • When you create an at-home-good product, you may have to sacrifice a bit of in-store sizzle. 
  • As a business owner, you should always share everything you know. 
  • Delegators love to pull people into meetings…In fact, meetings are a delegator’s best friend. They are where he gets to seem important. 
  • Writing is today’s currency for good ideas. 
  • Culture is action, not words…[it is] the by-product of consistent behaviour. You don’t create a culture. It happens. That is why new companies don’t have a culture. 

The book also says meetings are toxic and to never hire replacement staff unless you absolutely have to which I don’t agree with. Nonetheless, I highly recommend the read for anyone in digital media production.

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