So last week at Wimbledon Viktor Troicki was playing Novak Djokovic and someone yelled out to Viktor that he should serve to Novak’s backhand. He did exactly that and won the point. Coincidence? Perhaps, but the dude in the crowd obviously saw something that Victor didn’t.
Arguably, the punter doesn’t know as much as the coach but what about the collective knowledge of the crowd. I’m not just talking about the crowd at the venue but everyone watching the event via TV or online. There is a tremendous opportunity for a sporting team to engage its fans via crowdsourced coaching. Currently, some teams engage pre and post events via social media for fixture advertising and ‘best on ground’ polls but rarely do organisations engage their fans during the match.
I’ve previously written about how the inaugural T20 tournament in Australia leveraged social media extremely well for this purpose and I wouldn’t be surprised if they do begin crowdsourced coaching in years to come. Wouldn’t it be great if fans could vote for who should bat or be substituted next? Why shouldn’t fans be able to tweet messages to an account that an assistant coach monitors for any insights? Perhaps an opposition player has picked up a slight injury or is there a development in another match that will impact the team? Just as coaching panels have exponentially increased as sports have become more professional it makes senses for clubs to embrace people power.
Crowdsourced coaching would perfectly complement the culture of fan owned teams. Teams could have a coaching app that fans could download (for a small fee) to vote for who they should trade, sub, switch positions or promote. Sponsors and other business deals could also be voted for by the fans, for the fans.
Fans influencing the performance of the team through crowdsourced coaching would result in them having a much greater connection and relationship with the club. Fans could live the highs and lows at a level currently only experienced by a select few.
- Crowdsourcing and Crowdfunding Explained (ieet.org)
- Wimbledon Fan Advises Backhand; Player Agrees, Wins Point [VIDEO] (mashable.com)
- Some thoughts on crowdsourcing in CSR / Sustainability (fabianpattberg.com)