Today’s FWA site of the day is a great little campaign microsite for Mentos from the US. Titled ‘It’s UP2U‘ the 100% Flash site contains a selection of simultaneously played juxtaposed videos. There is Monster or Aerobics, Superhero or Supermodel, Hip Hop or Astronaut and Zombies or Gameshow. Although the production values aren’t massive, the videos are fun and well produced. The kicker is that the user decides how much to view of each video by horizontally sliding the screen divider. George Lucas would be proud. Each video concludes with a report of which flick you preferred (watched the most) along with the usual social share buttons (that feature humorous pre-written messages).
The product link is that there is a new Mentos gum that has two flavours within the one pack. Great example of a fun site with high virability that has a loose but valid brand connection.
- Mentos UP2U: Choices (adsoftheworld.com)
- First Commercial For New Mentos UP2U Gum “Tiger” (great-ads.blogspot.com)