Hollywood has made a show called Leverage. Unfortunately, it’s not a modern day Mad Men about a digital agency leveraging opportunities to create results driven success for their clients. It’s a modern day Robin Hood where good/high tech/web 2.0 criminals nab booty from evil/old school/web 1.0 criminals.
The show title reminded me of some terrible overused words or terms thrown around in digital media such as:
360 degrees – Buzz term for the pervasive nature of digital media.
Piece of string – ‘How do I tell the account manager that this is a poorly crafted brief that I can’t acurately estimate?’
App-like [web design] – Apps are cool = web sites need to look more like apps.
Opportunities – ‘How can we make money?’
Facebook – A company wanting to be the internet.
User Experience/Userbility Testing – An integral phase of digital production that is often brushed over.
Game changer – A term given to something new to make it sound better.
Partner – An arranged marriage.
What are your favourite overused digital words?