One of the benefits of working at an integrated agency is that the water cooler banter often involves cool ads. I love the new All In campaign for Adidas. It’s bold, aspirational and lives online through a range of different edits. Apparently there is a component that encourages people to submit their ‘game faces’ but I couldn’t find it after two seconds of googling and hence gave up. The version currently blitzing YouTube also features a new track by Justice which will only help the play count sky rocket. Enjoy.