Using the 60-30-10 Rule for Email Direct Marketing (EDM) Campaigns

Nike Foamposite Lite Kryotonate

Went to an EDM Campaign strategy presentation today. One of the key takeaways (apart from focusing on dynamic subject lines, clear calls to action and obvious branding) was to apply the 60-30-10 rule. That is, focus 60% of your effort on acquiring the right data, 30% on the message and 10% on the creative design. The most compelling message is only compelling to the right person. No point flogging Nike Foamposite Lite Kryotonates to a pensioner. Even if they were released in 2009.

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2 thoughts on “Using the 60-30-10 Rule for Email Direct Marketing (EDM) Campaigns

  1. James Rivers says:

    Excellent blog! Do you have any tips and hints for aspiring writers? I\\\’m planning to start my own site soon but I\\\’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I\\\’m completely overwhelmed .. Any ideas friend? Kudos!


    • Peter Scobie says:

      Thanks James. I can’t recommend WordPress highly enough. Stick with a hosted site (it’s free and reliable), choose a good theme, register a domain, map the domain in the wordpress settings and you are good to go. Happy blogging. Peter


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