Air New Zealand has launched a fantastic series of online videos that tell the stories of four Australians who are tricked into visiting New Zealand. Titled ‘Kiwi Sceptics’ the videos present an eclectic mix of protagonists who are buddied up with like minded New Zealanders.
Air New Zealand’s biggest campaign in ten years is an excellent example of how branded content can entertain and engage. After watching one video on Facebook I quickly checked out the remaining three clips on Air New Zealand’s YouTube channel. The voiceover by Rhys Darby (from Flight of the Concords) is surprisingly amusing. I’m a big fan of New Zealand but I could completely relate to the participant’s reservations and revelations.
Additional content lives on Facebook and a NineMSN microsite that includes profiles, itineraries and Q&As. You can also snag a cheap flight across the ditch.
This campaign is going to be big. Expect awards and, hopefully, a second series where the participants return to New Zealand with their friends and family.
Kudos to Host, Candid Films and PHD for putting this together and Air New Zealand for taking a risk.
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