The Olympics are around the corner and P&G can’t help thanking ‘Moms’ around the world for doing the hardest job in the world.
Superb editing, music and diverse coverage tells the story of several mums who help their kids become Olympians. Top notch.
My sister-in-law is going through a Vodka phase. Apparently you don’t get hangovers when drinking Vodka. When my wife asked her if we could bring anything to dinner she requested the cheapest bottle of vodka available. After perusing the shelves of the local Vintage Cellars I recognised the usual brands. Apart from price I had no rationale for which Vodka to buy. I never drink it straight and find that, as it’s mixed, they all taste the same. Grey Goose was pricey. Absolut was on special. I recall friends talking up 42 Below. I got a bottle of Finlandia. It was one of the cheaper ‘name’ brands.
With Vodka on the mind I recently found a gem of an ad on my Facebook wall. Produced by TBWA\Chiat\Day the commercial features a bonic greyhound race on a saltplain desert. A Lady Gaga/Hunger Games inspired crowd cheers as the dogs race (powered by Swedish House Mafia Matrix style). It’s left of field and bold creative that captures the imagination and cleverly connects the brand to an aspirational sci-fi decadence that Ridley Scott would be proud of.
The campaign lives on via a Facebook App (calling out for Timeline optimisation) that includes a behind the scenes video, the ad (below) and digital decks allowing you to remix the Mafia tune and share it with your friends.
Today’s FWA site of the day is a great little campaign microsite for Mentos from the US. Titled ‘It’s UP2U‘ the 100% Flash site contains a selection of simultaneously played juxtaposed videos. There is Monster or Aerobics, Superhero or Supermodel, Hip Hop or Astronaut and Zombies or Gameshow. Although the production values aren’t massive, the videos are fun and well produced. The kicker is that the user decides how much to view of each video by horizontally sliding the screen divider. George Lucas would be proud. Each video concludes with a report of which flick you preferred (watched the most) along with the usual social share buttons (that feature humorous pre-written messages).
The product link is that there is a new Mentos gum that has two flavours within the one pack. Great example of a fun site with high virability that has a loose but valid brand connection.
This is one of my favourite ads of 2011. Beautifully shot, the commercial for SBS TV’s broadcast of the 2011 Tour de France is a great example of how a short TV spot can completely captivate and engage an audience. The dreamlike shots of a burning bike intercut with memories of learning to ride make quite an impact.
For more information about the spot check out The Inspiration Room.
