The Olympics are around the corner and P&G can’t help thanking ‘Moms’ around the world for doing the hardest job in the world.
Superb editing, music and diverse coverage tells the story of several mums who help their kids become Olympians. Top notch.
In an effort to make AFL content available to iOS users the league has teamed up with Telstra and hurriedly released updated AFL iPhone and iPad apps for the 2012 season. The iPad version is one of the most bug ridden apps I’ve ever used. The issues are mainly centered around video playback errors and broken design display.
I’m surprised Apple approved such a shabby release. It’s a blessing and a curse that Apple approves all of the App Store apps but one of the benefits is that there is an expected level of quality that comes with an Apple App. The recent AFL iPad release highlights how the league has prioritised speed to market over quality and decent user experience.
My sister-in-law is going through a Vodka phase. Apparently you don’t get hangovers when drinking Vodka. When my wife asked her if we could bring anything to dinner she requested the cheapest bottle of vodka available. After perusing the shelves of the local Vintage Cellars I recognised the usual brands. Apart from price I had no rationale for which Vodka to buy. I never drink it straight and find that, as it’s mixed, they all taste the same. Grey Goose was pricey. Absolut was on special. I recall friends talking up 42 Below. I got a bottle of Finlandia. It was one of the cheaper ‘name’ brands.
With Vodka on the mind I recently found a gem of an ad on my Facebook wall. Produced by TBWA\Chiat\Day the commercial features a bonic greyhound race on a saltplain desert. A Lady Gaga/Hunger Games inspired crowd cheers as the dogs race (powered by Swedish House Mafia Matrix style). It’s left of field and bold creative that captures the imagination and cleverly connects the brand to an aspirational sci-fi decadence that Ridley Scott would be proud of.
The campaign lives on via a Facebook App (calling out for Timeline optimisation) that includes a behind the scenes video, the ad (below) and digital decks allowing you to remix the Mafia tune and share it with your friends.
Went to Adtech Sydney this afternoon. Nothing much to report. Almost went to Sexpo by mistake. Might have been more fun. Anyhow, went to a session called: A Mobile Destination: Vital For The Success Of Your Mobile Campaign.
High level takeaways include:
That was pretty much it. Kelly Slessor told a nice story about how she tried to buy her hubby a father’s day gift but a poorly optimised Bunnings mobile website resulted in her discovering that Officeworks sell screwdrivers. I’ve simplified it but her storytelling was top notch clearly highlighting key pain points for users and the importance for mobile sites to have great UX.
