S01E08 – Marc Fennell, Broadcaster

Marc Fennell & Peter Scobie

Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss;

  • Live Journal - yeah remember that?
  • Why radio networks understand social networking better than TV networks
  • How podcasting has kept Radio National going
  • Why Google Glass is doomed
  • Why Apple will lead the wearable tech revolution
  • The secret to Apple Watch’s imminent success
  • Why Samsung struggles to launch products
  • The best advice Andrew Denton gave Marc
  • A synopsis of Marc’s new book – The Planet According To Film

Plus I talk about a slick new interactive commercial from Honda called The Other Side.

Continue reading

Tagged , , , , , , , , , , , , , , , , ,

S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • his digital breakfast,
  • dog fooding,
  • how digital has transformed sports storytelling,
  • the story of Shaq joining Twitter,
  • the current social networks battle for the sports fan,
  • new social network Ello,
  • the impact of mobile and video for sports,
  • TV and social platforms,
  • the ROI of social media marketing for sporting clubs,
  • how Apple Pay and NFC might change the sporting landscape,
  • the advice of following your interest (over your passion)

Continue reading

Tagged , , , , , , , , , , , , , , , ,

3 things that surprised me about the iPhone 6 Plus

Wow. The iPhone Plus is an amazing device.

As expected the screen is magnificent. I went the plus over the regular size due to the fact that I use my phone more for social media and email rather than as a phone. I’m also going blind and recently purchased glasses so the larger screen makes sense.

Also as expected, the battery performance is impressive, no doubt thanks to the larger form factor allowing for a larger battery.

My transition to the new device isn’t completely to expectation. 3 things have surprised me so far.

Continue reading

Tagged , ,

S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove

brightcove logo

 

 

 

 

 

The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses Vegemite, the impact of video on the digital landscape and the potential for video, media and big data to be ‘orchestrated’.

Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer’s path to purchase journey.

Continue reading

Tagged , , , , , , , , ,
Follow

Get every new post delivered to your Inbox.

Join 746 other followers