S01E10 – Tim Burrowes, Content Director at Mumbrella

Tim Burrowes

Episode 10 includes an interview with Tim Burrowes, Content Director at Mumbrella. We talk about Mumbrella’s experience of segment based email marketing with Campaign Monitor, the value of dashboards for ongoing analytics and the pros and cons of retargeting. Tim discusses Mumbrella’s recent growth and plans for the future in other verticals and the learnings from launching an iPad version of Mumbrella. We wrap up with some musings around finding your niche and the importance of just doing it.

The episode also includes a clip from my favourite Serial parody – Triple J’s Cerial and a sneak peak clip from episode 11! Continue reading

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S01E09 – Alex Goldman, Producer, Gimlet Media

Alex Goldman

Episode 9 includes an interview with Alex Goldman, podcast producer and host of Reply All. In the interview we discuss:

  • The origin story for my question ‘What did you have for breakfast?’
  • Why Alex loves Chartbeat
  • How the automotive industry is embracing podcasts and if it will impact production
  • How Alex has recently moved from public radio to private podcasting
  • Whether StartUp captured how significant this move was for Alex
  • The scary nature of the startups and the unwritten future of the podcast revenue stream
  • The secret of Serial and StartUp‘s success and how it has changed the podcast universe
  • Why the democratisation of technology is awesome
  • The importance of an editor in the storytelling process

Plus I talk about my addiction to Serial and DRM coffee. Continue reading

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S01E08 – Marc Fennell, Broadcaster

Marc Fennell & Peter Scobie

Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss;

  • Live Journal – yeah remember that?
  • Why radio networks understand social networking better than TV networks
  • How podcasting has kept Radio National going
  • Why Google Glass is doomed
  • Why Apple will lead the wearable tech revolution
  • The secret to Apple Watch’s imminent success
  • Why Samsung struggles to launch products
  • The best advice Andrew Denton gave Marc
  • A synopsis of Marc’s new book – The Planet According To Film

Plus I talk about a slick new interactive commercial from Honda called The Other Side.

Continue reading

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S01E07 – Sean Callanan, Sports Geek

Peter Scobie and Sean Callanan

Episode 7 includes an interview with Sean Callanan from Sports Geek who takes us through;

  • His digital breakfast,
  • Dog fooding,
  • How digital has transformed sports storytelling,
  • The story of Shaq joining Twitter,
  • The current social networks battle for the sports fan,
  • New social network Ello,
  • The impact of mobile and video for sports,
  • TV and social platforms,
  • The ROI of social media marketing for sporting clubs,
  • How Apple Pay and NFC might change the sporting landscape,
  • The advice of following your interest (over your passion)

Continue reading

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